My story in real estate advertising.

It began with teaching.

I started in 2020 as a coach, teaching Filipino real estate professionals how to market their properties using Facebook Ads. That was during the pandemic, when many agents and brokers were looking for ways to reach potential buyers online.

Back then, most Facebook Ads programs were generic. So I focused on something different: specialized Facebook Ads training for real estate professionals—teaching people how to apply advertising to the actual properties they were selling.

Eventually, I shifted my focus from public training to managing advertising campaigns for clients. Hindi naman ibig sabihin na tumigil na akong magturo. Nagbago lang ang priority ko.

Since then, I've continued working hands-on with real estate advertising campaigns, learning directly from different projects, buyer markets, and client experiences.

What about ₱20M–₱30M properties?

Possible bang makabenta ng premium properties through Meta Ads? Yes. I've seen it happen with my clients.

I've managed campaigns for professionals marketing premium developments, including projects associated with Ortigas Land and Alveo Land. Some of those clients reported successful property transactions worth ₱20 million to ₱30 million.

I'm glad my advertising work was part of their marketing efforts. But I also consider those transactions exceptional outcomes—not the typical result every premium project should expect.

Imagine advertising a ₱25 million condominium. The ad looks good. People ask about the location, the unit, the amenities, or the payment terms. Some are genuinely interested.

Pero ilan sa mga nag-inquire ang may financial capacity at ready talagang bumili ng ₱25 million property? That's the harder question. As the price goes up, the pool of financially qualified buyers is generally smaller.

Sa ganitong price range, kahit maayos ang strategy, may element din ng timing at, sa madaling salita, “chamba” sa pag-abot sa tamang buyer.

That doesn't mean strategy doesn't matter. It does. But the right person needs to see the property, have the capacity to buy, find it suitable, and be ready to make a decision—all while the sales process moves forward.

Hindi dahil may client akong nakapag-close ng ₱20M o ₱30M property before, ibig sabihin madali na itong ulitin sa bawat campaign.

And I want to give credit where it's due. My clients closed those property sales. They handled buyer conversations, presentations, follow-ups, negotiations, and the actual sales process. I managed the advertising side.

I'm proud to have supported their marketing efforts. I simply don't want exceptional sales stories to create unrealistic expectations.